Folium: Hispanic Smartphone Owners Want Mobile Shopping Apps To Be Social via TechCrunch
Folium: Hispanic Smartphone Owners Want Mobile Shopping Apps To Be Social via TechCrunch
Folium: Hispanic Smartphone Owners Want Mobile Shopping Apps To Be Social via TechCrunch
Perspective. Perspective is everything.
I have a smartphone, most of my friends have smartphones, and in fact there are times when I think that perhaps too many people have smartphones. We are a connected planet, and we grow closer every day through the binding ether.
However, just because we all have smartphones doesn’t mean that we all use them in the same way. Owning a hammer doesn’t make you a carpenter! And this is where the dangerous assumptions begin.
My impression is that smartphone makers and carriers see countries as complete demographics. “We sell to Americans, Mexicans, Canadians, French, etc.” But we all know better than that. If you assume that all Americans eat, sleep, and live the same way, you’re going to be wrong. And quickly…
TechCrunch highlights just one community, but it’s a big one.
The study found that Hispanic users generally care less about reading product reviews while they are shopping and are more interested in the social experience of shopping with others. Indeed, 68% of Hispanic smartphone users in this survey said that they prefer to shop with at least one more person when buying expensive products. Even when they are just buying everyday items, just under 50% said that they would rather go shopping with a family member or friend. – Techcrunch.com
Hispanic smartphone owners want to be more connected with their shopping smartphone apps! Has anyone considered this idea? Who will be the first to deliver to this market?
Overall, Hispanics are more likely to use the mobile web than the general market mobile consumer and are also more likely to own smartphones in the first place. Currently, however, most mobile shopping apps don’t really address the way these users shop. – Techcrunch.com
So here’s the point. Just because we’re at the edge of a crazy, fast-paced digital society, doesn’t mean that we’re doing a great job adapting it to all of the people around the world! There is still an incredible amount of cultural consideration to be done in the development of new technologies.
Why does a software developer need to study abroad? Or learn about world cultures? One billion untapped and grossly misunderstood consumers in the americas can’t be wrong.
