Folium: How Video Game Cover Art Changes Around The World via IGN.com

Folium: How Video Game Cover Art Changes Around The World via IGN.com

Folium: How Video Game Cover Art Changes Around The World via IGN.com

Folium: How Video Game Cover Art Changes Around The World via IGN.com

This week, in between overhauling the design of the site and editing old posts, I’ve been fully immersed in the world of Diablo III (as long as the login servers stay up). Video games now account for an insane amount of money, and by some accounts, make up for more than the entire film industry combined. While once people scoffed at careers in the video game industry, now video game artists, programmers, writers, and producers are the biggest names in global entertainment.

And let me emphasize global. If you are familiar with online gaming, you at once realize how international the digital community can be. I’m rather amused at the gross mix of English, Spanish, Dutch, Korean, and other languages in the World of Warcraft: Pandaria Beta Test. The term global release used to mean “american release” since the USA had the largest community of game players. Now, to be the best, you’ve got to reach the furthest.

“If I’m in programming, art, design, writing, why do I need to learn another language?” Well, here ya go! Companies like Blizzard, EA, and Nintendo don’t just send people overseas. They have entire corporate offices in each of the major populated continents! Be prepared to go global!

I came across this IGN article a while back, and I think it drives home the idea that any market can be a global market. Take a look at the differences in marketing these games around the world!

Have you ever considered that your job could take you somewhere across the globe? Where do you think you’ll end up?

Resources: