Francophone Culture: Business And Meeting Etiquette
Francophone Culture: Business and Meeting Etiquette
via Dr. Armelle Fee, FLCC
Relationships & Communication
- French business behavior emphasizes courtesy and a degree of formality.
- Mutual trust and respect is required to get things done.
- Trust is earned through proper behavior.
- Creating a wide network of close personal business alliances is very important.
- If you do not speak French, an apology for not knowing their language may aid in developing a relationship.
- It is always a good idea to learn a few key phrases, since it demonstrates an interest in a long-term relationship.
- The way a French person communicates is often predicated by their social status, education level, and which part of the country they were raised.
- In business, the French often appear extremely direct because they are not afraid of asking probing questions.
- Written communication is formal. Secretaries often schedule meetings and may be used to relay information from your French business colleagues.
- Also, exaggeration is interpreted as naïve, boasting, and even rude. Do not be afraid to debate with your French colleagues.
- Business partners who make logical arguments and have well rounded views are valued by the French.
Business Meeting Etiquette
- Appointments are necessary and should be made at least 2 weeks in advance.
- Appointments may be made in writing or by telephone and, depending upon the level of the person you are meeting, are often handled by the secretary.
- Do not try to schedule meetings during July or August, as this is a common vacation period.
- If you expect to be delayed, telephone immediately and offer an explanation.
- Meetings are to discuss issues, not to make decisions.
- Avoid exaggerated claims, as the French do not appreciate hyperbole.
Business Negotiations
- French business emphasizes courtesy and a fair degree of formality.
- Wait to be told where to sit.
- Maintain direct eye contact while speaking.
- Business is conducted slowly. You will have to be patient and not appear ruffled by the strict adherence to protocol.
- Avoid confrontational behavior or high-pressure tactics. It can be counterproductive.
- The French will carefully analyze every detail of a proposal, regardless of how minute.
- Business is hierarchical. Decisions are generally made at the top of the company.
- The French are often impressed with good debating skills that demonstrate an intellectual grasp of the situation and all the ramifications.
- Never attempt to be overly friendly. The French generally compartmentalize their business and personal lives.
- Discussions may be heated and intense.
- High-pressure sales tactics should be avoided. The French are more receptive to a low-key, logical presentation that explains the advantages of a proposal in full.
- When an agreement is reached, the French may insist it be formalized in an extremely comprehensive, precisely worded contract.
Dress Etiquette
- Business dress is understated and stylish.
- Men should wear dark-coloured, conservative business suits for the initial meeting. How you dress later is largely dependent upon the personality of the company with which you are conducting business.
- Women should wear either business suits or elegant dresses in soft colours.
- The French like the finer things in life, so wear good quality accessories.
Business Cards
- Business cards are exchanged after the initial introductions without formal ritual.
- Have the other side of your business card translated into French. Although not a business necessity, it demonstrates an attention to detail that will be appreciated.
- Include any advanced academic degrees on your business card.
- French business cards are often a bit larger than in many other countries.
Tips to Remember:
- Apologize if you do not know how to speak French.
- Avoid overly friendly behavior.
- Dress conservatively.
- Maintain eye contact during discussions.
- Do not discuss business during meals.
The LEAF Project
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